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Filipinos have always had a soft spot for collecting, from childhood toys and school stationery to keychains and postcards. However, the hobby has recently evolved into a more stylish, creative, and even therapeutic pursuit.
Collectables are now centre stage in youth culture, with fans, young and old, embracing the joy of hunting down miniature figures, trading photocards, or curating shelf displays filled with character-inspired designs. And right at the heart of this trend is a global brand making its mark in Metro Manila.
Also read: Best Malls in the Philippines for Shopping and Chill Days
Image credit: Popmart Official Website
Good news for collectors, Pop Mart Philippines is opening two new stores in major shopping destinations in the Philippines, SM Megamall in Mandaluyong and SM Aura Premier in Taguig.
Pop Mart, known for its blind box toy collectables and art-forward designs, is a favourite among fans of character figurines. The upcoming SM Megamall branch will be located on the 2nd level of the Mega A building, while the SM Aura store will also be found on the 2nd level of the mall. While there are no confirmed opening dates yet, fans can still shop at Pop Mart pop-up stores at SM Mall of Asia and SM Makati while they wait.
Collectors can expect to find iconic characters like Molly, Skullpanda, Dimoo, Labubu, and Hirono, all of which have made Pop Mart a go-to brand in the world of designer toy collectables. With more physical stores opening, it’s now easier than ever to shop for these stylish figures in person and enjoy the thrill of unboxing a surprise design.
The collectable craze doesn’t stop at Pop Mart. Here’s a look at the most sought-after collectable toys in the Philippines, and where you can get your hands on them.
Sonny Angels | Ramshouse37 via Wikimedia Commons
These tiny angel dolls come in sets of 12 mystery figures and are known for their uplifting charm. They’re perfect for decorating workspaces, bookshelves, or even bringing along on trips. Sonny Angels are typically available at Fully Booked, though they tend to sell out fast, so keep an eye on their social media pages for restocks.
Kpop Photocards | KNDY です via Flickr
No list of collectables is complete without mentioning K-pop photocards. These mini portraits of idols have become essential items for fans, who often trade or purchase them online through Twitter communities or local fan groups. Many albums include photocards, making each purchase feel like a lucky draw.
Smiski | Smiski JAPAN Official Facebook Page
These shy, green, glow-in-the-dark figures are full of personality. Each Smiski figurine has a different pose, making them fun to collect and display. You can find them at Fully Booked or through dedicated online communities and Facebook groups.
Calico Critters | Official Website
Also known as Sylvanian Families, these tiny animals come with their own homes, outfits, and miniature furniture. They’re perfect for nostalgic collectors or anyone who loves detailed miniatures. Available in select Toy Kingdom and Toys “R” Us branches, or through online shops.
Nendoroid | Duong Tran Dinh via Wikimedia Commons
A favourite among anime fans, Nendoroid figures feature iconic characters in chibi form with swappable faces and parts. You can pose them however you like to match your mood or setup. Trusted local shops like Hubbyte Toy Store carry a wide variety of Nendoroids for Filipino collectors.
Gashapon | Mk2010 via Wikimedia Commons
These capsule toys from Japan combine the excitement of blind box collecting with the fun of a vending machine. Now you don’t need to fly to Tokyo to try one, Gashapon Philippines has opened its first official location at Mitsukoshi Mall BGC.
Also read: 10 Biggest Malls in the Philippines for Your Shopping Fix
Collecting today goes beyond simple display. For many, it's a creative outlet, a way to express themselves, or even a form of comfort. Whether you’re searching for your next Pop Mart blind box or trading stickers from a local artist, collecting lets you rediscover small joys in everyday life.
With more shops, pop-ups, and artist platforms opening up in the Philippines, now’s the perfect time to start your collection or take your existing one to the next level.
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