Where to Buy Ube Jam: 9 Stores That Offer Delicious Purple Yam Jam

When someone mentions ube, it’s hard not to picture a cosy holiday in Baguio, where the cool breeze pairs perfectly with sweet treats like strawberries and the iconic Mountain Maid ube jam from Good Shepherd Convent. For many Filipinos, it’s practically a travel tradition. But what if you're not heading to the City of Pines anytime soon?

Luckily, you don’t have to make the trip to enjoy this beloved purple yam delicacy. Whether you’re in Manila, Cebu, or even overseas, you’ll find that there are plenty of places offering delicious ube halaya these days. If you're wondering where to find ube jam in the Philippines, we’ve rounded up the best spots and brands that bring this creamy, dreamy dessert closer to you.

Also read: 11 Yummy Filipino Desserts We’ll Probably Crave All Summer Long

Ube jam brands that you can find at the supermarket

Keep an eye out for these next time you’re out doing groceries. Tip: You’ll most likely find these in the shelves alongside bottled halo-halo ingredients like nata de coco and kaong! You can also check the aisle for pasalubong snacks, if there is one. 

1. Kayumanggi

Image credit: Francis Flores via Official Instagram

With ube pandesal being a huge hit lately, you’re probably considering making your own at home! That said, I recommend opting for an ube jam that’s used by some of Metro Manila’s top bakeries and hotel cafés: Purple Yam from Kayumanggi. Oh, and a fun fact: it’s exclusively sourced from the brand’s own vineyard in Laguna!

You can find their ube jam and other halo-halo ingredients in SM supermarkets nationwide. They also offer delivery within Metro Manila and Region IV-A. 

2. Tita Ely

Image credit: Tita Ely | Official Website

Another Laguna-based brand is Tita Ely, which offers ube jam and other sweet preserves. These come with a yummy homemade taste that reminds you of summer days at your grandparents’ house! Though, this is probably thanks to the traditional recipes that were concocted by its founder and brand namesake.

Curious to try it out (if you haven’t already)? You find their Ube in leading supermarkets like Puregold, Walter Mart, and Robinsons. They also offer delivery within Metro Manila. 

3. YS Quality

Image credit: ube obsessed via Official Instagram

YS Quality is known for their tropical fruit preserves that you can use for all sorts of pastries and desserts. And of course, that includes their Ube Halaya! It has a distinct sugary taste and even chewy ube chunks, which make for heftier servings. This makes it a perfect addition to your homemade halo-halo, as its taste won’t be easily overpowered by other ingredients. Better head to your local supermarket — stat! 

4. Florence

Image credit: ube obsessed via Official Instagram

Florence is manufactured by Pixcel Transglobal, which initially began with Filipino condiments before branching out to sweetened fruit preserves. And part of their ever-growing roster is the Purple Yam Spread! It has a smooth and light consistency, with a flavour that’s just the right amount of sweet. That said, it’s an ideal pick for those who are still on the fence with the whole ube trend. 

Ube jam from popular cafés and bakeries

Apart from the usual pastries and brunch food, these stores also offer their very ube jam that you can bring home.

5. Wildflour

Image credit: Wildflour To-Go | Official Instagram Page

Yep, your favourite brunch place is serving up their own version of Ube Jam. This is great news for avid fans of their decadent ube desserts! Who else misses their ube custard cake, ube tres leches, and the like? 

It also comes in a cute IG-worthy jar and is specially made in-house. I recommend having this with some baked goodies, which we all know Wildflour does really well! You can have it for takeout or delivery via Wildflour To-Go. 

6. Goldilocks

Image credit: Goldilocks | Official Website

Well, of course, Goldilocks offers its own ube creations, too. It is, after all, one of the top bakeshop chains in the country. Apart from their bestselling Ube Roll and Ube Polvoron, there’s also their Ube Halaya! The purple yam is mixed with butter and milk, making for a delightfully sweet and chewy dessert. Enjoy it with the signature Leche Flan for a combo that’s reminiscent of good ol’ summer fiestas. 

7. Pan de Manila

Image credit: Pan De Manila | Official Facebook Page

What to get from Pan de Manila aside from, well, pandesal? Sure, it’s best known for its wide selection of bread — both of which you can enjoy pretty much any time. But did you know that they also have their own Ube Halaya? Have it as it is, or pair it with their bread and coffee before starting your day. Either way, your breakfast runs just got better! 

Ube goodies that you can order online

Here’s where to buy ube online and then have it delivered at your doorstep.

8. Ruben’s Ube Halaya

Image credit: Ruben’s Ube Halaya | Official Facebook Page

“Premium quality at a reasonable price” — that’s what Ruben’s Ube Halaya is all about! It proudly uses only ube of the most vivid purple hues, as to reduce the need for artificial colouring. As for how it’s made, Ruben’s uses a family recipe that has been passed down for generations. So, if you’re looking for homemade goodness, then this is your best bet!

Ruben’s Ube Halaya is based in Project 4, Quezon City. Metro Manila residents can have their orders delivered via GrabFood and Lalamove. 

9. Lola Julia’s Ube Halaya

Image credit: Lola Julia’s Ube Halaya | Official Facebook Page

Here, we have another homemade ube that’s made with a special pamana recipe! Lola Julia’s Ube Halaya stems from a family’s love for making this classic Pinoy dessert. From selling their ube halaya to friends and at the local market, they eventually made it accessible for many others around the country.  

Lola Julia’s Ube Halaya is based in Bacoor, Cavite. Aside from their province, they also offer delivery to select areas in Metro Manila and Laguna.

Also read: Ugbo Street Food: The Ultimate Guide to Your Tondo Food Trip

I know you miss your favourite Baguio ube jam; but seriously, these options are worth a try as well! Now that you know where to buy ube near you, there’s no more excuse not to try those ube recipes you’ve been meaning to do for the past months. Then again, who says you can’t have these ube jam as it is? Bring out a spoon and dig in! 

Featured image credit: Obsidian Soul | Wikimedia Commons.