Japan Seeks UNESCO Status for Onsen Culture

A coalition of Japanese governors is on a mission to elevate Japan's cherished onsen (hot spring) tradition to the global stage. They are actively campaigning to have the hot spring culture recognized by UNESCO as an intangible cultural heritage by 2028. This ambitious endeavor aims to secure international acclaim for this centuries-old practice of bathing in naturally heated mineral waters, solidifying its place among the world's most significant cultural expressions.

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More than just bath: Onsen as a way of life

For many Japanese, the onsen experience transcends mere relaxation. It's deeply ingrained in their social fabric, offering a unique blend of physical and mental rejuvenation. These natural hot springs, scattered across the archipelago, provide a haven for individuals and communities to unwind, connect with loved ones, and foster a profound sense of harmony with the natural world.

A nationwide effort to preserve tradition

Spearheaded by Tottori Governor Shinji Hirai, the initiative unites 44 of Japan's 47 prefectures. The group is currently undertaking a comprehensive assessment of onsen sites nationwide, meticulously documenting their cultural significance and evaluating their current state. This crucial research will not only provide valuable insights into the current landscape of onsen culture but also highlight the urgent need for its preservation and protection.

What made Japan push for this move

The campaign gained significant momentum following UNESCO's recognition of Finland's sauna culture in 2020. This landmark decision underscored the global significance of traditional bathing practices and provided a powerful precedent for the Japanese initiative. By showcasing the profound cultural and social impact of onsen, the governors hope to achieve similar international acclaim.

The road to UNESCO recognition

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The journey towards UNESCO recognition for onsen culture promises to be a challenging yet rewarding endeavor. The coalition of governors, driven by a shared passion for preserving this cherished tradition, will continue to work tirelessly to build a compelling case for international recognition.

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If granted the UNESCO status, this move will not only elevate Japan's onsen sulture to new heights. It would also likely boost tourism and foster greater cultural exchange. By highlighting the distinctive cultural and therapeutic benefits of onsen to the international community, Japan can strengthen its reputation as a premier destination for both cultural immersion and wellness travel.