Sportswear giant adidas has added a store in Makati, and it happens to be the largest adidas store in the Philippines yet!
The adidas Brand Center, as it is officially known, opened on 22 Oct 2021 at Glorietta 3 in Makati City. It sits in a massive 1,500-square metre space, while carrying the biggest collection of adidas products Filipinos have ever seen locally. You will not only find the typical sports and lifestyle wear the brand is famous for, but exclusive items for outdoor use as well.
Marrying Philippine culture with modern amenities
As the largest of all adidas stores in the Philippine market, the Brand Center further separates itself from other shops of the brand by introducing modern services, some with a Filipino twist.
For one, the store has been decorated with unique Filipino artwork found in the fitting areas, walls, and flooring, among other places. These are a collaboration with local artists, including the Visayas Argao weavers and visual artist Kris Abrigo. The store also has what it calls the 12 “moment” areas, namely:
- Men’s Launch Zones
- Women’s Launch Zones
- Basketball Area
- City Shop
- Maker Lab
- Women’s Ramp
- Sustainability Ramp
- Men’s Fitting Rooms
- Women’s Fitting Rooms
- Hype Wall
- Collection Ramp
- Collection Cash Desk
The Women’s Ramp features wood and clay materials that are likewise Filipino-made. Also worth highlighting is the Maker Lab; here, you can personalise your own adidas product using all-new laser technology, according to the company. Meanwhile, the Sustainability Ramp pays homage to the brand’s call to eliminate plastic waste. It’s a display-filled tunnel that aims to educate customers on the issue of plastic pollution through a more immersive experience.
How to visit the largest adidas store in the Philippines
The adidas store in Glorietta 3 only accepts customers via an online booking system. This is to ensure the safety of both the visitors and staff of the Brand Center.
That being said, you may schedule your visit on the store’s official website. Simply choose the date and time of your intended visit, and the page will show many slots are still available for that period. The schedules have a 30-minute interval. After providing and confirming your details, you will receive an email confirmation with instructions for your visit.
All images credited to adidas | Official Facebook Page