Our favourite places to stay on this sleepy Cebu island.

Big news, mga bes! The Philippines is officially one of the friendliest countries in the world, ranking 19th in the latest US News & World Report 2025 survey. That puts us just behind Iceland and Switzerland and alongside nations like Canada, Spain, New Zealand, and Portugal. Nearly 17,000 people worldwide were asked what qualities they associate with each country, and Filipino hospitality and warmth clearly stood out.
If you have ever visited the Philippines, you know this is not just a title. Friendly Filipinos and welcoming communities are part of daily life, and this ranking proves it is recognised worldwide.
Image credit: michelledee | Instagram
The Philippines is not alone in being recognised for warmth and hospitality. According to the US News & World Report 2025 survey, here are the friendliest countries in the world, ranked by respondents:
Canada
Spain
New Zealand
Netherlands
Portugal
Australia
Italy
Norway
Thailand
Finland
Greece
Sweden
Ireland
Denmark
Brazil
Austria
Iceland
Switzerland
Philippines
Belgium
United Arab Emirates
Turkey
Japan
United Kingdom
United States
South Korea
France
India
Singapore
Poland
China
Germany
South Africa
Mexico
Egypt
Being ranked 19th puts the Philippines ahead of major global players and proves that our friendliness and hospitality are noticed worldwide.
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Filipino hospitality is something you feel the moment you step off the plane. It goes beyond manners. It is part of our culture, our history, and even our language. For example, the Bisaya word nayánayá means both serving others and being happy. When we practice it long enough, it becomes nayánayáon, which means reaching peace and harmony with the world. This shows how deeply hospitality is embedded in who we are.
Also read: 7 Annoying Misconceptions About the Philippines
Our history as a trading port also shaped the way we welcome visitors. Chef and cultural advocate Myke “Tatung” Sarthou explains, “When you are a trading port, you always want to keep good relations.” Even after centuries of colonial rule, that habit of welcoming strangers has stayed with us. It is natural for us to be warm and caring when meeting people from different countries.
We treat guests like family. Once you become a friend, you can expect invitations to meals, karaoke nights, and celebrations. Being included in these moments makes visitors feel at home and gives them a true taste of Filipino culture.
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We also show our friendliness through food. It is normal to offer extra rice, another serving of adobo, or more of any dish on the table. Even if a guest politely says they are full, we often insist, smiling as we serve another helping. It is our way of caring and making sure everyone feels welcome.
Optimism is another trait we naturally carry. Even in storms, floods, or hard times, we find ways to smile, laugh, and stay positive. This cheerful attitude is part of everyday life, and it often spreads to visitors, helping them feel safe and happy.
Humour is also a big part of our lives. We enjoy jokes, playful teasing, sarcasm, and situational comedy. Spending time with us, you quickly catch on and start laughing along. Our sense of fun makes it easy to connect and feel included.
During the pandemic, our friendliness turned into action. Communities came together in true bayanihan spirit, providing food and health kits, supporting frontline workers, and helping each other while keeping everyone safe. This proves that our friendliness is more than words. It is care, action, and a way of life.
Image credit: annecurtissmith| Instagram
From Boracay’s white sands to Bicol’s ziplines, every corner of the Philippines shows our Filipino hospitality. For example, in Siargao, local and foreign-born chefs came together to run pop-up events, supporting each other while entertaining visitors. In Iloilo, many establishments received the Safety Seal, which shows we follow strict health rules to keep everyone safe. Bacolod, famously called the City of Smiles, truly lives up to its name with cheerful festivals and a welcoming vibe. In La Union, visitors can enjoy surfing and scenic spots while experiencing a safe and well-managed travel environment.
Also read: 7 Filipino Traits That Will Help You While Travelling The World
With over 7,600 islands, each destination has its own personality and flavour. Everywhere you go, we are ready to share our culture, food, and stories. Visiting the Philippines does not feel like simple sightseeing. It feels like joining a big, warm family where every interaction shows care and friendliness.
The Philippines’ reputation for friendliness is not just a stereotype. It is officially recognised worldwide. Whether you are planning a trip abroad or proud to be Pinoy, this ranking proves that our warmth, hospitality, and welcoming spirit make the Philippines one of the friendliest countries for travellers in the world.
Featured image credit: blythe, beaaborress, danicaontengco, mscrizataa | Instagram
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