Y.O.U Beauty Officially Launches in the Philippines

Beauty is in everyone, and everyone wants beauty. But when you type out “why are beauty products —” on your search bar, Google will complete your question with “ — so expensive?” 

For beauty enthusiasts, the answer is obvious: The ingredients for most beauty products are difficult to source, the demand is quite high, and the market is willing to pay. But wouldn’t it be nice if the beauty industry would provide access to more consumers?

With state-of-the-art makeup, skincare, body care, and beauty tools, Y.O.U Beauty prides itself on bringing accessible beauty to the market. During its media launch, Marketing Director Andrew Liao said that the brand aims to keep its products below ₱500 to reach more beauty enthusiasts.

First launched in 2018, Y.O.U Beauty has travelled across Southeast Asia. And now that it’s made its way to the Philippines, the global brand seeks to empower every Pinay to glow from within. You can finally shop for their official products at Shopee or Lazada!

Thinking of which products to check out first? We suggest that you try out their newest lines: the Radiant White Series, the Rouge Velvet Matte Lip Cream, and the NoutriWear+ Series

Also read: Magnetic Lashes: The Latest Must-Have for Your At-Home Beauty Routine

Y.O.U Beauty’s newest NoutriWear+ Series

Made with Litestay™ technology, the NoutriWear+ Series provides lightweight full coverage makeup products. Both its liquid foundation and cover concealer are long-lasting and nourishing, formulated with Immortelle C-Lock Essence, Centella Asiatica Extract, and SPF 25 PA +++ to protect and supplement the skin.

Radiant White Series

A promising skincare line, the Radiant White Series includes five products: a facial foam, an essential toner, a nourishing+ serum, an advanced day cream, and an active night gel. Working together to cleanse, clarify, and protect, these products are all you need for a morning and nighttime skincare routine.

Is the Radiant White Series morena-friendly? Definitely. All products are integrated with snow mushroom, 5% niacinamide, and vitamin C. These ingredients work together to brighten the skin and balance its texture, so you can achieve an even skin tone — no matter your shade.

Also read: 10 Best Beauty Products to Achieve Healthy and Glowing Skin

Rouge Velvet Matte Lip Cream

Some would think that beauty enthusiasts would stop caring about lip products with the masks-on protocol. But, we’ve only transferred our affection to more powerful lippies that can bring us from virtual meetings to grocery runs. Made for the new normal, the Rouge Velvet Matte Lip Cream series is quick-dry and transfer-proof — you won’t have to worry about them coming off underneath your face masks at all!

Infused with coconut oil and vitamin E, the Rouge Velvet Matte Lip Cream moisturises as it paints your lips. Available in multiple shades, each lip cream works across a variety of skin tones we, Filipinas, proudly wear.

Also read: 10 Local Beauty Brands That Deserve Your Attention

Ready to glow from within? Shop for Y.O.U Beauty products at Shopee or Lazada! Watch out for more upcoming products and follow them on their official Facebook and Instagram pages.


Special thanks to HEBE Beauty for inviting TripZilla Philippines to the official media launch of Y.O.U Beauty. All images credited to HEBE Beauty.

Danielle Uy

If Disney were creative enough to let Mulan and Melody procreate, Danielle would be that child. From an early age, she has dreamt of becoming a purposeful revolutionary... and an unruly mermaid. While Danielle hasn't held a sword in her lifetime, she feels powerful enough with her byline. Her creative energy is fueled by many things: the quiet right before the rest of the world wakes up, the orange sky as the sun rises during an uncrowded morning surf, the beautiful bitter taste of black coffee, and the threatening reminder of a pending deadline.