Merzy Launches Soft Touch Collection in the Philippines

By now, TikTok has taken over the beauty industry, so much so that it has become a gateway to discovering new skincare, makeup, and hair care products. One of the brands that have gone viral is MERZY, and in case you live under a rock (like me), here’s the precis: MERZY is a Korean beauty (K-beauty) brand that offers skincare and cosmetic items that flatter “generic Asian” features. Their top product? Unsurprisingly, lip tints.

Also read: 10 Best Beauty Products to Achieve Healthy and Glowing Skin

MERZY launches the ‘Soft Touch’ collection for Shopee’s 6.6 Mid-Year Sale

A quintessential Korean brand, MERZY’s strongest suit is its soft cosmetic products that give its users a supple glow. And, guess what? This coming Shopee 6.6 Mid-Year Sale, MERZY is giving us major deals for their newest makeup line, aptly named Soft Touch. Here’s everything you should know about the collection. (Fair warning: Get ready to add everything to your cart.)

MERZY Soft Touch Lip Tint

Image credit (L-R): MERZY Philippines Official Facebook Page; Danielle Uy

Standard retail price: ₱429
Where to shop: Shopee

Girls bred in strict Catholic schools have long been overfamiliar with the benefits of lip tint (i.e., It’s as elusive as baby powders; therefore, nun-approved); but since K-beauty brought it to light, many Pinays are now lip tint junkies. Some even prefer these over lipsticks!

Lip tints promise longer-lasting stains compared to your regular lippie, and they’re generally more buildable and comfortable. As per Korean fashion, they also let you create those trendy gradient lips. And when you choose wisely — ideally, a universally-flattering velvet tint — they’ll give you the natural radiance you’ve always wished for. 

This is what makes MERZY lip tints a crowd favourite. 

Image credit: MERZY Philippines Official Facebook Page

MERZY lip tints are loved for their satin-like and buttery formula, providing both pigment and moisture without making your puckers look oily. This time, the brand came up with a collection that banks on its influence. MERZY Soft Touch Lip Tints have an elastomer formula, making them “matte on the outside and hydrated on the inside.” It has six universally-flattering shades: Muted RoseCinnamon RollSangriaUncovered TaupeAblaze Amber, and Smoking Wood.

MERZY Soft Touch Liquid Blusher

Image credit (L-R): MERZY Philippines Official Facebook Page; Danielle Uy

Standard retail price: ₱494
Where to shop: Shopee

Gone are the days of obsessive contouring and sculpting; nowadays, blush is where it’s at. In fact, Glamour Magazine hailed this item as TikTok’s favourite beauty product of 2022 — a Gen Z staple, if you will. It’s easy to understand why. Good blush instantly lifts your face, revealing a rosy glow; and in the Philippines, it can make you look effortlessly sunkissed and fresh. On the other hand, though, lousy blush can make you look like… well, a clown. Thus, the importance of picking a good product.

Liquid blushes win in many aspects: They’re long-lasting, never cakey, and hydrating. If you can get over the fact that they can be messy to apply, then you need one in your go-to makeup kit. In this case, we can vouch for the MERZY Soft Touch Liquid Blusher. It comes in three shades: Classic PeachCozy Rose Beige, and Coral Mood. Each has high-density pigmentation and a film coating system that seamlessly blends the hue into your skin. 

MERZY Soft Touch Stick Shadow

Image credit (L-R): MERZY Philippines Official Facebook Page; Danielle Uy

Standard retail price: ₱449
Where to shop: Shopee

To top everything off, the MERZY Soft Touch collection is also offering shimmery eyeshadow sticks. These may sound too bougie for you, but hear us out: Eyeshadow sticks are actually known for being beginner-friendly. Coming as they are, in pencil-like form, they simply add a bit of sparkle to your look. 

Let’s dive into the details: MERZY Soft Touch Stick Shadow contains rich pearl powder, promising “glitter from any angle.” It provides three subtle shades: Over CrystalCasual Gold, and Vintage Cinnamon. Each one softly melts into your eyes, casting a glimmer over your lids. Albeit its creamy formula, the product is also waterproof and long-lasting, so you can lowkey shimmer all day long.

Also read: 10 Local Beauty Brands That Deserve Your Attention

Ready for that TikTok-approved glow? Stock up on these MERZY essentials during the Shopee 6.6 Mid-Year Sale, so you can stay fresh all year long.


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Danielle Uy

If Disney were creative enough to let Mulan and Melody procreate, Danielle would be that child. From an early age, she has dreamt of becoming a purposeful revolutionary... and an unruly mermaid. While Danielle hasn't held a sword in her lifetime, she feels powerful enough with her byline. Her creative energy is fueled by many things: the quiet right before the rest of the world wakes up, the orange sky as the sun rises during an uncrowded morning surf, the beautiful bitter taste of black coffee, and the threatening reminder of a pending deadline.