Why Millennials Are Travelling Sooner Rather Than Later

Millennials are reshaping travel in the Philippines. From social media-worthy trips to transformative experiences, young Filipinos are choosing to explore the world sooner rather than later. Here’s why travel has become a top priority for this generation in 2025.

Also read: TripZilla Asks: Travel Now or Wait For the Right Time?

They value experiences over material objects

Let’s be real: in a perfect world, we would love to have both! But for many Filipinos who were born from 1981 to 1996, the decision is clear. We choose to invest in the experiences that matter. And for most of us, that means travel. 

Millennials — those born between 1981 and 1996, now aged 29 to 44 — continue to outspend older generations on travel experiences. They remain one of the largest groups of travellers globally and drive trends in lifestyle, eco-tourism, and digital sharing.

Shareability is a huge motivator for them

Millennial travellers grew up amidst rapid developments in technology, therefore adapting to platforms like Instagram and Airbnb with ease. Millennials still value Instagrammable moments, but the trend now leans toward authentic storytelling. Social media sharing remains important, but travellers increasingly focus on meaningful experiences and genuine engagement over purely “photo-worthy” backdrops.

We’ve all heard of the saying: “Pics or it didn’t happen.” According to a recent study, many tech-savvy travellers do feel that abstaining from posting travel pictures on Instagram can diminish the experience. There’s a sense of urgency that comes with wanting to post as close to real time as possible. 

“I sort of feel like if we don’t share the photos it’s like a tree fell down in the forest and no one heard it,” says Michelle, a ler who took part in the study. “We’ve had this amazing experience and if I don’t share them, then no one’s going to know that we had this experience.” Makes you wonder, doesn’t it? 

Millennials are socially conscious travellers

The tide has turned for eco-friendly and sustainable tourism, as members of Gen Y and Gen Z lead the fight in mitigating the effects of climate change. This goes for respecting the needs of the host communities as well.

How does the millennial generation prefer to travel? In a study commissioned by Intrepid Travel, 86% of responders from ages 18 to 29 claim they are willing to spend more on experiences that are completely ethical. Furthermore, 90% of these adults believe that a travel company’s commitment to ethical travel is important to take note of before booking a trip.

Also read: 12 Habits We Can Quit For More Eco-Friendly Travels

Transformational travel is the new luxury

Gone are the times when it was enough for tour guides to shuffle their group from point to point and call it a day. Today’s generation of holiday-hunters wish to immerse themselves in a destination in meaningful ways. For the average millennial, travel means getting to the heart of a city, savouring the real sights and smells and flavours, and interacting with the locals. We care about authenticity, going beyond the pre-packaged itineraries to forge a deeper connection with a culture and its people. 

Millennials also see travel as an opportunity for personal growth and fulfilment. This has led to the desire for “transformational travel,” in which travellers seek experiences that can dramatically change their lives. 

For some, it might be scaling a mountain in Sagada to arrive at an epiphany. Or it’s learning to ride the waves of Baler to get over a broken heart. Millennials seek transformational experiences. Travel is increasingly seen as a path to personal growth, self-discovery, and mental wellbeing — not just leisure.

Also read: 10 Underrated Destinations for Millennial Filipino Travellers 

Some will criticise Filipino millennials and travellers for these very reasons. No doubt, there are still people who think that exploring the world at a young age is merely an indulgent escape. 

But travelling, lest we forget, is also a gift that we give to ourselves. Filipino millennials are embracing new experiences, shaping local and global travel trends, and proving that exploration is about growth, connection, and creating lifelong memories.