The Department of Tourism (DOT) recently launched its new logo along with a downloadable font. It has been making waves across the world wide web and everyone can get it for free on the DOT campaign website!
The font, fondly called Barabara, was inspired by hand-painted street and jeepney signs tourists and locals alike see all over the country. It figures prominently in the logo revamp for DOT’s “It’s More Fun in the Philippines” campaign, which the department chose to retain. To download the Barabara typeface as well as DOT’s new logo, click here.
More fun, more things to look forward to
The DOT also had other good news to share, aside from its new logo and typeface. The department set a higher tourist arrivals target this 2019, aiming for a whopping 8.2 million foreign tourist arrivals.
In 2018, DOT aimed for 7.4 million tourist arrivals, but was about 300,000 shy of the target (7.1 million foreign tourist arrivals were recorded in 2018). According to DOT Secretary Bernadette Romulo-Puyat, the closure of Boracay Island definitely played a role in these numbers.
But with Puyat at the helm, DOT plans to bounce back stronger this year, with an emphasis on sustainable and responsible tourism.
“We are coming into 2019 with a renewed and refreshed sense of purpose, more and more travelers conscious about their ecological footprint, the culture and experiences they are consuming and simply wanting to know how they can give back”, Puyat explained.
A refreshed sense of purpose, a rehabilitated tourist hotspot, and even a new logo (and font!) — it looks like 2019 will be a good year for DOT and the Philippines.